U.S. Olympic and Paralympic Museum

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  • U.S. Olympic & Paralympic Museum

Taking inspiration from race timers and distance markers, clean typefaces create a cohesive graphic language. The iconic color palette of the Olympic rings is a springboard for bold and engaging graphics, with metallic accents reflecting the gold, silver and bronze of the medals.

Through an iterative design process, rapid prototyping, and diverse user testing groups, our team and partners set a new benchmark for accessibility through universal design.

The Challenge

The design team envisioned a museum that genuinely reimagined what it means to be accessible for all. This required the highest level of collaboration between design, fabrication, media, and interactive developers to create a seamless, personalized experience for each guest.

U.S. Olympic & Paralympic Museum Video

Photo Credit: Nic Lehoux

Dramatic main atrium space

Photo Credit: Nic Lehoux

Photo Credit: Nic Lehoux

Design & Execution

Via a creative process rooted in iteration and testing, solutions were developed out of rapid prototyping and diverse user testing groups.

Along the way, the development team invited Olympic and Paralympic athletes to test interactives at each phase of the process. The insight gained from these efforts allowed the team and partners to achieve a new benchmark for accessibility through the use of universal design.

Photo Credit: Nic Lehoux

Photo Credit: Nic Lehoux

Photo Credit: Nic Lehoux

Photo Credit: Nic Lehoux

Slideshow

U.S. Olympic & Paralympic Museum