The Story of the Moving Image
A modern retelling of the story of the moving image through a set of truly unique interactive experiences.
The Challenge
One of the biggest challenges of the project was the timing of the COVID-19 pandemic.
Working closely with ACMI, the team developed systems and processes to ensure there was minimal impact on the development and installation of these experiences, despite being unable to even get into Victoria.
Considering the obstacles and climate, the project launched to a wild success at the beginning of 2021, garnering widespread press and social media coverage.
Project Vision
The team's shared vision was to create a connected experience that would span the entire exhibition space, combining tactile, audio visual, gesture based and touch based inputs.
A feast for the senses that not only celebrated the importance of the moving image in our culture but that allowed visitors of all ages to learn while having fun.
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Monument Garden, Beams of light are projected from the ceiling that animate when you hold out your hands
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Monument Garden, Beams of light are projected from the ceiling that animate when you hold out your hands
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Shadow Play, Drawing on the history of shadow play and puppetry, your shadows morph to form fantastical creatures and characters
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Flip Book, when you enter the booth, the camera records your movements to make your very own Flip Book
Design & Execution
The studio took the interactive and immersive elements from detailed design all the way through to installation.
The resulting works frame the most significant moments in moving image history, from the origins and future of cinema through to Australian culture and stories, the rise of video games, and how screens inform, influence and empower us. In addition to these cutting edge interactives, the team managed the design and build of the data visualization ‘Constellation’ which connects in-gallery journeys to the cosmos of screen content outside ACMI.
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Flip Book, when you enter the booth, the camera records your movements to make your very own Flip Book
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Edit Line, move physical story-board blocks around to trigger an iconic TV or film clip played on a large screen
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Edit Line, move physical story-board blocks around to trigger an iconic TV or film clip played on a large screen