The Story of the Moving Image – Year-Round Centrepiece Exhibition
ACMI partnered with their experience design firm to design The Story of the Moving Image's new centrepiece exhibition. The free, 1,600sqm exhibition takes visitors on a journey through the past, present and future of the moving image.
The Challenge
The team needed to deliver a contemporary museum of screen culture that was designed to evolve over the next decade and be able to respond quickly and rapidly to changes in the field whilst also telling a coherent and idea-sparking visitor experience for ages 8 and above.
There are five distinct sections of the exhibition which frame the major moments in moving image history, including the origins and future of cinema; production design and the creative process; Australian culture and stories; the rise of videogames; and how screens inform, influence and empower us.
Project Vision
This ambitious and building-scale redevelopment aimed to transform ACMI and open up new ways to curate and display contemporary and historical artifacts, artworks, and media.
As Australia’s national museum of screen culture, ACMI needed to create a centrepiece exhibition that spoke to the past, present as well as the future of the moving image.
Shannon McGrath
Games Lab Presented by Big Ant Studios
Shannon McGrath
Yanmeeyarr by Vicki Couzens – the entrance to Story of the Moving Image
Shannon McGrath
The Constellation
Shannon McGrath
Splitting Time and the carbon arc projector at The Story of the Moving Image
Design & Execution
This project was a large co-design experience. ACMI’s own significant in-house design, technology and exhibition building experience alongside curatorial expertise was coupled with that of Second Story/Razorfish and BKK Architects and all three parties worked collaboratively over an extended period of two years to develop and evolve the work.
The implementation/installation phase further evolved the developed the work with local Australian companies Lumicom, Grumpy Sailor, Arterial, and Swinburne University’s Centre for Design Innovation amongst others. This long co-design and co-implementation model kept expertise within the institution and allowed for a much wider embedding of change and transformation across ACMI that long outlives the project.
Shannon McGrath
Splitting Time
Shannon McGrath
The Mad Max/ Bush Mechanics car
Shannon McGrath
The entrance to The Story of the Moving Image
Slideshow
The Story of the Moving Image - Year-Round Centrepiece Exhibition
Shannon McGrath
The Story of the Moving Image
Shannon McGrath
Games Lab Presented by Big Ant Studios
Shannon McGrath
Yanmeeyarr by Vicki Couzens – the entrance to Story of the Moving Image
Shannon McGrath
The Constellation
Shannon McGrath
Splitting Time and the carbon arc projector at The Story of the Moving Image
Shannon McGrath
Splitting Time
Shannon McGrath
The Mad Max/ Bush Mechanics car
Shannon McGrath
The entrance to The Story of the Moving Image