Sirius

Agency
Client
  • Mirvac

It’s very unusual to have a dog park at a shopping centre, and this was seen as a unique opportunity to promote the facility and activate the High Street. Meet Sirius, a giant pink puppy and bespoke placemaking device. Not only did the dog go on to identify the space and lead people to it, it also became something of an attraction for Springfield Central as a whole, increasing trade for retailers and extending visitation time.

The Challenge

Originally, the Centre sought a Dog Park sign using a more conventional signage solution.

However, when the idea of a giant dog installation was put forward, thinking shifted to making sure this concept became reality.

Photo Credit: Rix Ryan Photography

People engage with the dog park in this wide shot, while a pair of dogs roam around on either side of Sirius’ fence.

Photo Credit: Jeff Barker

A close-up of Sirius reveals the Orion inspiration behind his exterior design. Angular lines connect points of Sirius’ body, representing his ability to connect people.

Image Credit: Brett Gosbell

This sketch-up render visualises Sirius and his posture from inside the dog park. It depicts Sirius’ fragmented body and its connecting points.

Design & Execution

Diadem’s pink dog design drew inspiration from Orion’s very meaning and its constellation’s linking of stars; and in this case, connecting the community.

The angularity of Sirius’ exterior reflects this and represents the idea of connecting the community through the space, both humankind and canine. Its pink colour palette agrees with that of the center-wide wayfinding design, but above all is bold and eye-catching, thus drawing patrons to the space and evoking curiosity whether they consider themselves a dog person or not. Sirius draws people towards him but also acts as something of a marker and an identifier. Visitors can understand their location within Orion and interact with Main Street’s offerings. Sirius encourages human interaction with the sculpture itself. His posture is one of play, leaning over and peering into the big dog part of the park from the small dog area. Sirius’ position prompts fun energy and wellness.

Image Credit: Brett Gosbell

Another sketch-up render visualises Sirius’ front-on exterior from the perspective of a person walking towards the installation along the adjacent footpath.

Image Credit: Brett Gosbell

This sketch-up render visualises Sirius and his posture from inside the dog park. It depicts Sirius’ fragmented body and its connecting points.

Image Credit: Brett Gosbell

Early sketch ideations of Sirius

Image Credit: Brett Gosbell

Early sketch ideations of Sirius

Slideshow

Sirius

Sirius peers into the big dog park at Orion Springfield Central. A dog runs by Sirius’ front, appearing intrigued by the pink installation.

People engage with the dog park in this wide shot, while a pair of dogs roam around on either side of Sirius’ fence.

A close-up of Sirius reveals the Orion inspiration behind his exterior design. Angular lines connect points of Sirius’ body, representing his ability to connect people.

This sketch-up render visualises Sirius and his posture from inside the dog park. It depicts Sirius’ fragmented body and its connecting points.

Another sketch-up render visualises Sirius’ front-on exterior from the perspective of a person walking towards the installation along the adjacent footpath.

This sketch-up render visualises Sirius and his posture from inside the dog park. It depicts Sirius’ fragmented body and its connecting points.

Early sketch ideations of Sirius

Early sketch ideations of Sirius