Port Authority Wayfinding Manual

Client
  • Port Authority of New York and New Jersey

Over the last decade, the Port Authority of New York and New Jersey saw its ASQ ratings steadily fall, surpassed by new and renovated airports. A revamp of its Wayfinding Standards provided a singular opportunity to refresh the airport wayfinding system and provide a unified, cohesive, 21- century experience.

The Challenge

In the early 2000s, the Port Authority commissioned a system-wide wayfinding manual, ultimately adopted by all PANYNJ airports and terminals. It showcased the value of a uniform system across all the terminals, becoming a global icon.

However over the years, changes such as post- 9/11 security protocols, increasing passenger volumes, new transportation options and shifted passenger flows led to a subpar experience.

Port Authority Wayfinding Manual Video

A comprehensive, holistic, flexible system considers sign types for every step of the journey and numerous facilities.

The web-first manual provides easy access for stakeholders on any device. The user-friendly format also encourages iteration and ensures the manual can be easily updated.

The distinctive, faceted sign construction elevates flat graphics to dimensional blocks of color, acting as beacons connecting people to their destinations.

The content module can flex to accommodate a breadth of screen sizes, dimensions, orientations, and technologies—whether current or yet-to-be-deployed in the future.

As the entry and exit point for users, airports are just one step of the journey. Maps link the airports to the region’s iconic transit vernacular, creating a seamless experience.

A flexible yet structured grid system allows for precise sizing and scale of any element, and is designed to expand and grow to accommodate new and unique situations.

We prototyped the design system through a collaborative, iterative process (pre-Covid), leveraging knowledge and expertise from a breadth of backgrounds.

Slideshow

Port Authority Wayfinding Manual

The revamped wayfinding signage system for Port Authority of New York and New Jersey airports.

A comprehensive, holistic, flexible system considers sign types for every step of the journey and numerous facilities.

The web-first manual provides easy access for stakeholders on any device. The user-friendly format also encourages iteration and ensures the manual can be easily updated.

The distinctive, faceted sign construction elevates flat graphics to dimensional blocks of color, acting as beacons connecting people to their destinations.

The content module can flex to accommodate a breadth of screen sizes, dimensions, orientations, and technologies—whether current or yet-to-be-deployed in the future.

As the entry and exit point for users, airports are just one step of the journey. Maps link the airports to the region’s iconic transit vernacular, creating a seamless experience.

A flexible yet structured grid system allows for precise sizing and scale of any element, and is designed to expand and grow to accommodate new and unique situations.

We prototyped the design system through a collaborative, iterative process (pre-Covid), leveraging knowledge and expertise from a breadth of backgrounds.