Game On!
Game On! is an interactive gallery; a dynamic, reactive, multi-sensory exploration of Australian sport. The team designed and developed a visitor-focused interactive and immersive environment featuring 15 sports-based experiences, blurring the line between physical and digital, reminding every visitor why they love the sports they do.
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The Challenge
For Australians, sport is much more about attitude than ability or outcome.
Sport is a celebration and demonstration of endurance, courage in adversity, giving our best and never giving up. In this way, Aussie sport tells us that we can all have a go.
Project Vision
Imagine a place as inventive, inclusive and as unexpected as the sports it celebrates!
The team wanted to create an environment where visitors of varying ages and abilities could engage with the fundamental physical interactions that took human movement and shaped it into our modern understanding of what a sport is. The real challenge then was to solve the above whilst yielding a visitor-centric encounter that is unique, surprising, playful and meaningful.
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Surfing interactive experience
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Horse racing, cycling and surfing interactive experiences
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Soccer interactive experience
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You make the rules interactive, use the pads on the floor to create your own games
Design & Execution
The team is incredibly proud to have created a truly inclusive and accessible experience. The team needed art direction that was bold, vibrant and that any user could tailor to represent them.
Together with ASM, the team designed a space open to everyone, not just sports fans, neither a museum nor a playground. This will ensure an ongoing social impact for years to come.
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Horse racing onboarding screen, tap your wristband to begin experience
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Reaction timer interactive, test your reaction speed with flipdot based screen
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Aussie rules football interactive experience
Slideshow
Game On!
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Character builders at the entrance to Game On!
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Surfing interactive experience
Grumpy Sailor
Horse racing, cycling and surfing interactive experiences
Grumpy Sailor
Soccer interactive experience
Grumpy Sailor
You make the rules interactive, use the pads on the floor to create your own games
Grumpy Sailor
Horse racing onboarding screen, tap your wristband to begin experience
Grumpy Sailor
Reaction timer interactive, test your reaction speed with flipdot based screen
Grumpy Sailor
Aussie rules football interactive experience