Copenhagen: Sustainable by Design

Category
Client
  • West Chester University

Denmark has been steadily investing time, money and effort into sustainable solutions for the problems presented by climate change.   And so eleven students and two professors traveled to Denmark in order to learn—and learn from—Danish Design by visiting castles, a type foundry, an internationally famous brewery’s image design team and three very sophisticated art museums.

A significant challenge was combining Denmark’s role in shaping classic Scandinavian design traditions and their leadership status in sustainable initiatives in a way that would shed light on Danish design as well as give a strategic plan for sustainability goals set forth by our own university.

The Challenge

Putting a spotlight on the Center for International Studies and Sustainability programs at the university, this interactive exhibit would be installed in a small gallery close to the art and design building on campus.

Copenhagen: Sustainable by Design Video

Experience life in Denmark while taking a bicycle ride through the streets in Copenhagen.

To spark interest outside of the exhibit, guests can take pins inspired by different paradigm shifts that would then reveal and an info graph.

Using reusable materials to create these objects, guests can interact by taking a seat or walking under a motion activated light.

Design & Execution

Initially, navigating as a team was a challenge but we quickly concluded that the hallmark of Scandinavian design would drive our approach. The color red (Denmark’s brand), white and cardboard would be our overall aesthetic and where we could, we would upcycle or recycle components for the exhibit.

A vector drawing of prominent landmarks in Copenhagen was printed on transparent window clings and served as a reference to the region when seen from the interior, as well as a form of advertising when seen from the exterior of the building. We had access to a plotter in our library where we could print large-scale panels on simple bond paper as well as a few computer screens and multiple iPads that we used for interactive storytelling.

We divided the space by hanging long vertical panels from the ceiling and that helped organize the long narrow space into thematic areas. We signaled these thematic areas by using narrow red paper panels that projected from the walls with the appropriate titles. We learned that Danes are happy conformists who throughout history survived despite their limited resources through thoughtful planning.

Our campus had established a new bike share program and, since Copenhagen is known as the city of bikes, we had a stationary bike in the room where a visitor could sit and ride. That simple interactive came to life with a projected a video of bike riders traveling through Copenhagen that spanned the entire width of the wall in front of the rider with bicycling stats appearing at random moments for the rider and other visitors to read.

Learning about the history of Denmark with a video explaining why the Danish are considered to be ”happy”

An interactive app that explains the sustainable efforts Denmark has done to be carbon neutral. Project Name: Copenhagen: Sustainable by Design

Close up shot of interactive bicycle with view of recyclable frames on the wall.

Windows had clear illustrated vinyls to help viewers be immersed in another country.

Slideshow

Copenhagen: Sustainable by Design

An exhibition that gives insight on sustainable, Danish design to bring awareness to a university campus.

Experience life in Denmark while taking a bicycle ride through the streets in Copenhagen.

To spark interest outside of the exhibit, guests can take pins inspired by different paradigm shifts that would then reveal and an info graph.

Using reusable materials to create these objects, guests can interact by taking a seat or walking under a motion activated light.

Learning about the history of Denmark with a video explaining why the Danish are considered to be ”happy”

An interactive app that explains the sustainable efforts Denmark has done to be carbon neutral. Project Name: Copenhagen: Sustainable by Design

Close up shot of interactive bicycle with view of recyclable frames on the wall. Project Name: Copenhagen: Sustainable by Design

Windows had clear illustrated vinyls to help viewers be immersed in another country. Project Name: Copenhagen: Sustainable by Design