Bowie State University Signage & Wayfinding

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Client
  • Bowie State University
Industry

Celebrating Campus Spirit

Bowie State University’s recent brand refresh embodied its institution’s vibrant student body, but like many brands, didn’t encompass environmental graphic design and signage. Established in 1865, the campus was a collection of years of inconsistent and nondescript identification.

Paul Burk

Paul Burk

Project Overview

The family of signs is an embodiment of the University’s character and vitality, as Maryland’s oldest Historically Black University.

Through a series of listening sessions, the strong and engaged student body helped knit their bold brand across campus, in the form of identification, orientation and directional signage.

Paul Burk

Paul Burk

Left: Paul Burk; Right: Bowie State University

Paul Burk

Paul Burk

Paul Burk

Paul Burk

Paul Burk

Left: Paul Burk; Right: Bowie State University