Bodies in Motion

Agency
Client
  • Humanscale
Industry

Bodies in Motion is an immersive light installation created by Todd Bracher and Studio TheGreenEyl for Humanscale at Milan Design Week 2019.

The installation was inspired by Humanscale’s history as pioneers in human factors and natural ergonomics, bringing a scientific approach to furniture design. A related influence was the 1973 research of psychophysicist Gunnar Johansson, which involved placing lights on key points of the human body to highlight movement.

Humanscale creates products that support human movement. From the Freedom Chair to standing desks and task chairs, their ergonomic designs always support the human body.

The Challenge

How do you communicate that in an interactive, playful and inspiring way at a place like Design Week Milan?

The design team found the solution to the brief in Humanscale’s history, and their history in ergonomics and human factors: The scientific analysis and representation of the human body in motion as a basis for product design.

Project Vision

TheGreenEyl’s team interpreted the 15 key nodal points that make up a human body and made them interactive in an immersive and playful light installation in a former storage space underneath the Milan main train station.

The venue space spanned approximately 1,800 square feet with signage and graphics at entrance, a bespoke circular 16-foot projection screen, as well as custom software and sound design.

Photo Credit: David Zanardi

How do you communicate humanscale in an interactive, playful and inspiring way at a place like Design Week Milan?

Photo Credit: David Zanardi

They interpreted the fifteen key nodal points that make up a human body and made them interactive in an immersive and playful light installation.

Design & Execution

Situated in the warehouse of Ventura Centrale in Milan, the work features a minimal representation of the human body formed of lights that respond to the movements of visitors.

As visitor’s bodies are scanned, 15 motorized lights project tightly focused white beams onto a screen 15 meters away. The points of light on the screen correspond to key points of the person’s body including the head, shoulders, elbows, hands, sternum, hips, knees, or feet. Each person that interacts triggers a specific visual and sound experience that is tightly synced across the two.

Photo Credit: David Zanardi

As visitor’s bodies are scanned, 15 motorized lights project tightly-focused white beams onto a screen fifteen meters away.

The project had online coverage with publications like Archi EXPO, Casacor, Colossal, Corriere Della Sera, Dezeen, MSN, SOHU, and Vanity Fair. A total of 57 online features and articles earned a readership of more than 783,874,867.

Photo Credit: David Zanardi

How do you communicate humanscale in an interactive, playful and inspiring way at a place like Design Week Milan?

Photo Credit: David Zanardi

They interpreted the fifteen key nodal points that make up a human body and made them interactive in an immersive and playful light installation.

Photo Credit: David Zanardi

They interpreted the fifteen key nodal points that make up a human body and made them interactive in an immersive and playful light installation.

Credit: Maco Film Venice (videography)